And dance Shepherd did, rhythmically gyrating and putting on a show for the camera, as the spokesman encouraged her with quips like, “the rhythm is gonna get ya.” She worked the machine long and hard enough, seemingly enjoying herself the whole way through, that Whoopi Goldberg had to step away from the hilarious spectacle.

Sherri Shepherd really loves the Kymaro Rhythm Rocker!

Watch Sherri use the Kymaro Rhythm Rocker on ABC’s The View!

Kymaro goes to the Movies this Fall!

Guess what’s coming to a Movie, TV Show and your cell phone? Infomercials!

BJ Global Direct, an Irvine company built by 35-year direct response veteran BJ Fazeli, is finding all sorts of new media ways to get exposure for its products.

The company dreams up, manufactures and sells several dozen beauty and home fitness products under the brand name Kymaro.

The company’s biggest seller for the past couple of years is the Kymaro Body Shaper. The newest product is the Rhythm Rocker that Lacey Schwimmer of Dancing with the Stars is promoting.

“We started on television,” Fazeli says. In today’s world we have a second screen with the Internet. And the next step is a third screen we’re looking at, cell phones.”

The company’s selling website, UbuyEZ, has links to its commercials on YouTube. It also has Facebook and Twitter accounts and a blog.

“We’re breaking onto the silver screen with product placement in a movie this fall,” Fazeli says. He won’t disclose the name of the movie but says that in one scene, an actor will be watching an infomercial for the Body Shaper and the toll-free ordering number will be visible.

“We don’t expect people in the theater to write down the phone number but when the movie goes to DVD, people can pause it and write down the number,” he says.

BJ Global is also doing product integration with a Reality TV show this fall. Again, Fazeli says he can’t yet give the name of the show but the theme will be ultimate fighting for women and the Kymaro Rhythm Rocker will be one of the pieces of equipment used to get into fighting shape.

“We’re marketers,” Fazeli explains. “You just keep your ear to the ground and keep moving with technology.”
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BJ Fazeli sits with his three daughters, in the headquarters of Kymaro, named with the first 2 letters of each daughter's first names.

BJ Fazeli, a pioneer in the direct response industry, has always owned his own businesses, and now he’s passing on what he knows of entrepreneurship to his three daughters.

For the past 20 years, his business has been BJ Global in Irvine, which does everything from designing products to producing infomercials to sell those products, to buying media time or space to servicing customers after the sale. It has even expanded into providing these services for other product companies. Now Fazeli is grooming his daughters to take on the family business, an interesting challenge that about three fourths of family businesses can’t quite achieve.

The three daughters – Romy, Mahdice and Kyana – have been working in dad’s business as long as they can remember. Today Romy, the oldest, is creative director overseeing new product development and infomercial production. Mahdice, who just graduated from college, will soon start full time in the Irvine headquarters. Kyana, who just graduated from high school, will help out part time while going to college.

But Fazeli’s rule is that each one must work in the most important department of BJ Global: customer service. “We are building a brand so customer service and fulfillment are very important to us,” he said.
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Karina Smirnoff uses the Kymaro Rhythm Rocker!

Bored with your work out routine?

Then you might want to try the exercise machine Karina Smirnoff uses to keep herself in shape since Dancing With the Stars!

The Rhythm Rocker, an infomercial-based fitness product available nationwide, replaces boring workouts with routines like “Rockin’ Latin”, “Crunchin’ Hip Hop” and “Rollin’ Belly Dance Moves” for a total body work-out.

The machine is said to teach you how to do all the moves properly so you trim your waist and “develop shapely shoulders and arms while learning some of the hottest dance moves!”
read more at Radar Online

NBC features Kymaro's Sunless Tanning System!

From tanning to coloring roots, beauty and lifestyle expert, Stacy Cox has a bottled solution for every beauty problem.

Stacy Cox showcases Kymaro’s great Sunless Tanning System!
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Cardi Wrap debuts at Project ETHOS Fashion Show!

The Project Ethos Love Sick event at the Music Box turned out to be the hot spot Friday night attracting thousands of Angelinos for a night of fashion, live music and art installations. The event featured 10 fashion lines, 80 models, two live music acts, 12 visual artists and five fashion vendors. Project Runway’s alumnus Nick Verreos hosted the show and christened the catwalk by sashaying down the runway before introducing the musical act of the night, Miguel. After the musical performance, designer styles debuted on the runway.

On the runway was the Cardi Wrap by Kymaro. Models walked out wearing a wrap that can be transformed into over 60 styles! read & view more

UbuyEZ.com sign spotted at Lady Gaga show!

Crowds unlike those ever seen for a “Today” show summer concert swarmed the plaza Friday to see pop princess Lady Gaga perform.

Screaming, excited Gaga look-alikes draped in caution tape filled sidewalks and streets from 48th Street to 50th Street and from 5th Avenue to 6th Avenue.

Mass hysteria shook the plaza as fans basked in Gaga’s charm — and the rain. It downpoured at various points during the performance, leaving a sopping wet Fame Monster on stage shaking her dripping blonde hair. But the erratic weather only seemed to enhance an already electric performance.

Overwhelmed by the support of the massive crowd, Gaga even broke down and cried after the show, grasping the hands of her dancers and giving someone who may have been a fan a huge hug offstage. read more

Kymaro's Sunless Tanning System on TV

‘Good Day Sacramento‘ was recently doing a Beauty Expert segment, and talked about Kymaro’s Sunless Tanning System!

“Kymaro’s sunless tanning technology is revolutionizing the sunless industry! Kymaro’s sunless tanning system uses a 3 part system, to achieve a perfect sunless tan!

Other sunless tanning products leave uneven, orange streaks due to improper application. Manufactures have tried to solve this problem by adding messy makeup and tan colored dyes that just rub off on your clothes, and can stain furniture and bedding.

Kymaro had a different idea! We removed the makeup and dyes and added a light responsive formula so you can check where you have applied the lotion, the light wand highlights where you have applied the lotion allowing you to check for any mistakes before it’s too late.”
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iVillage discussed using the New Body Shaper while pregnant

Recently iVillage.com was discussing Kymaro’s New Body Shaper and asked the question, “Should pregnant women shoot for flat abs with shapewear?” …and you might be suprised at the results!

“I asked two doctors for their opinion. Jennifer Milosavljevic, MD, obstetrician and gynecologist with Women’s Health Services at Henry Ford Hospital in Detroit, told me that “Wearing a constrictive garment, especially in the first trimester when the uterus is typically still below the pubic bone, will not harm the baby.” As a matter of fact, she typically recommends abdominal binders in the second and third trimesters, to help with the worsening back and pelvic pain that can come with a growing, baby-filled belly.”
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Better.tv talks about beating Cellulite with Kymaro's New Body Shaper

Kymaro’s New Body Shaper was recently featured on Better.tv, in a segment called ‘Beating Cellulite.’

“Okay it’s time to talk about one of those things that no woman wants to think about, we’ve all got it and it seems impossible to get rid of, we’re talking about Cellulite. No matter how much we excercise or how thin we are it just seems to cling to our bodies…”
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